Playground

Personal projects born out of pure curiosity, not for every portfolio, but definitely for the soul.

BrandingGraphic Design

Ondo

A surf and coffee shop brand built from scratch: a checkerboard, sea green and orange identity carrying a love of the ocean across stationery, packaging, and street ads.

BrandingGraphic Design

Malkam

A restaurant brand built from scratch for my Illustrator diploma project: a chess themed identity named "Malkam" — a play on מלך (king) and מקום (place) — carried across logo, menu, stationery, signage, and merch.

BrandingGraphic Design

Synthesizer Museum

A visual identity for a museum dedicated to synthesizers, blending 80s-inspired color, type, and graphic texture to connect technology and music.

Graphic DesignAdvertising

New Balance Posters

A set of storefront ad posters for the New Balance 306, playing the same layout across three color moods.

Three New Balance 306 sneaker ad posters in blue, pink, and purple, displayed in illuminated storefront lightboxes
Graphic DesignIllustration

Space Travel Posters

Retro ad posters for a fictional Israeli space travel agency, in Hebrew, built around a shared vintage poster system.

Three retro Hebrew posters for a fictional space travel agency, on an outdoor billboard, showing astronauts, a rocket, and a space shuttle
Graphic DesignApparel

Surf State

A graphic for a tee, built around one of my own surf shots, styled like a vintage magazine clipping.

White t-shirt mockup with a Surf State graphic printed on the back, featuring a black-and-white surf photo
Packaging DesignIllustration

Wine Label

A personalized wine label designed as a birthday gift, illustrated portrait and all.

A wine bottle with a custom label featuring an illustrated portrait and Hebrew birthday text
Editorial DesignLayout

Fashion Festival

A magazine spread laid out just for practice, styled like a fashion editorial.

Fashion Festival magazine spread with editorial photography and placeholder text
Editorial DesignLayout

Salt Water Solutions

A magazine spread laid out just for practice.

Salt Water Solutions magazine spread
Editorial DesignLayout

Through the Lens

A personal surf travel magazine: a collection of trips across Mexico, Costa Rica, and Nicaragua, laid out page by page.

Editorial DesignLayout

Tel Aviv, Then & Now

A magazine exploring Tel Aviv through its landmarks, pairing archival photos with the same spots today.

PhotographyEditing

Photography

Shots I've taken and edited myself, chasing light, mood, and moments worth slowing down for.

Long-exposure shot of a wave breaking on the shore
Sepia-toned photo of a man walking along the beach
People walking along the beach at sunset
Couple watching a barreling wave
Creative CodingInteractive

Hand Particle Interaction

A webcam experiment: raise your hand and it pushes a field of floating letters out of the way, tracked live in the browser.

Try it yourself ↗
AnimationMotion

Animations

Motion pieces made just for the fun of moving things around.