Maor Cohen Falah

I’m Maor Cohen Falah, a UX/UI and graphic designer turning research and systems thinking into clean, usable products and bold visual work.

Fun fact: I’m a ceramicist.

Selected work

A selection of products, apps and websites, shaped through research, interaction and thoughtful details.

Chido ordering flow shown on three self-order kiosks over the Chido pattern, with the corn mascot in the corner
UX/UI DesignKiosk DesignWireframing

Chido

A self-order kiosk for a Mexican street food restaurant: a photo-led, right to left ordering flow that takes a guest from welcome to a customized dish in a few taps.

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Pazi shown across three onboarding screens: sign in, interest diagnostic, and AI chat
Product DesignMobile App DesignUX Research

Pazi

An AI guided mobile app that helps young adults figure out what to study or work in next, replacing guesswork with a personal, game like diagnostic.

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FilmRoll shown across three iPhone screens: dashboard, camera, and gallery
Product DesignMobile App DesignNo-Code Development

FilmRoll

A digital disposable camera for weddings, designed and built solo end to end: guests shoot on a shared roll styled like real film, no cameras to buy or lose.

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Austrip homepage shown in a browser frame
Product DesignUsability TestingConversion Optimization

Austrip

A full UI/UX overhaul of the Austrip travel booking platform, focusing on usability and conversion optimization, transforming a fragmented experience into an intuitive, high-converting journey.

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Fireline title screen: a firefighter on a 3D street facing a burning house, with the game logo and Play button
Game UI DesignInteractive3D Web

Fireline

My first game built with AI, made with Claude, Higgsfield and Figma in a three-hour sprint: a light, simple firefighter game where you put out every fire, rescue the people inside and manage a limited water tank.

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Woom dog training landing page in a browser frame, with a happy golden retriever in the grass
UI DesignLanding PageVisual Identity

Woom

A one-hour home assignment: redesigning a generic dog trainer landing page into a warm, playful Hebrew brand with a hand-drawn, sticker-like look.

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Mimi Vintage online store shown in a browser frame and on a phone, with two women in vintage dresses lying by a pool
E-commerceShopifyUX/UI Design

Mimi Vintage

A live online store for a one-of-a-kind vintage boutique in Herzliya: from Instagram-only sales to a Shopify store on its own domain, with checkout, policies and search set up end to end.

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Playground

Posters, branding, magazines and photography: the graphic design side of my work.

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